Privacy Policy
Our Pharmacy
How we look after and safeguard information about you.
Our pharmacists and their staff are members of your local healthcare team.
They aim to provide you with the highest quality of healthcare. To do this they need to keep records about you, your health and the care we have provided or plan to provide to you.
We know that you value your privacy and the security of personal information held about you.
Information recorded
As part of providing a professional, safe and efficient service, there is certain information that we record. This includes details of drugs and appliances dispensed against NHS prescriptions as well as significant advice given, and referrals made to other health professionals and any other relevant information.
Information recorded may include:
Basic details about you, such as address, date of birth, next of kin;
Records of medicines you have been prescribed by your doctor or another qualified prescriber, and which have been supplied by this pharmacy;
Details of medicines purchased from the pharmacy without a prescription (over the counter medicines);
Other details and notes about your health and medical treatment;
Information relevant to your continued care from other people who care for you
And know you well, such as other health professionals and relatives; and
Any other services we provide to you, for example, a flu vaccination.
Processing information
We process your personal data, which includes information related to prescriptions and any other pharmacy and health care services we provide to you (e.g. medicines reviews, vaccinations, stop smoking services etc.).
We process your personal data for the purposes of:
Your care: providing pharmacy services and care to you and, as appropriate, receiving service and health records information if you have selected our pharmacy and sharing your information with your GP and others in the wider NHS;
Our payments: sharing your information with the NHS Business Services Authority, others in the wider NHS, and sometimes Local Authorities, and only limited information to those external to the NHS who negotiate and check the accuracy of our payments; and,
Management: sharing information with the NHS Business Services Authority, NHS England and others in the wider NHS, and sometimes Local Authorities; as well as those external to the NHS who ensure we maintain appropriate professional and service standards and that your declarations and ours are accurate.
We hold your information for as long as advised by the NHS.
We process your personal data in the performance of a task in the public interest for the provision of healthcare and treatment. A pharmacist is responsible for the confidentiality of your information.
We may ask you whether you wish to choose our pharmacy to receive and process your future electronic prescriptions. If you choose to nominate our pharmacy you can still change or cancel your selection later by speaking to a pharmacy team member.
Our pharmacy professionals may consult relevant records to support your care, such as NHS summary care records or local shared care records. We align with NHS protocols for use of records. We may also ask you if, whilst you remain under our care, our pharmacy professionals can consult relevant records. If you allow us to see those health records this will help to ensure that relevant medical information is visible to our professionals.
Your rights
You have the right to confidentiality under the General Data Protection Regulation and the Data Protection Act 2018 and the common law duty of confidence.
We also comply with the NHS Code of Practice on Confidential Information and pharmacists have a requirement under their professional standards to keep records about you confidential, secure and accurate.
All of our staff contracts of employment contain a requirement to keep patient information confidential.
You may choose to opt out of the NHS using your data for planning and research purposes – details are obtained by:
Visiting the nhs.uk/yournhsdatamatters website portal; using the NHS App; or
Writing by post using the instructions at the web link above; or
Calling the NHS Digital contact centre - 0300 303 5678 (open workdays Monday-Friday, 9am-5pm).
Our guiding principle is that we hold your records in strict confidence.
Your right to view your health record
You have the right to ask for a copy of all pharmacy records about you (generally in paper or electronic form).
Generally, there will be no charge for a printed copy of the information we hold about you. We are required to respond to your request within one month.
You will need to give adequate information in order for pharmacy staff to identify you (for example, full name, address and date of birth). You will be required to provide ID, for example a passport, full driving licence or credit/debit card before any information is released to you.
If you think any information we hold on you is inaccurate or incorrect, please let us know.
You may object to us holding your information.
You may lodge a complaint with the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.
Our Data Protection Officer is Raj Chandarana
Our Website
www.pharmassured.co.uk website is owned by Pharmassured Ltd, which is a data controller of your personal data.
We have adopted this Privacy Policy, which determines how we are processing the information collected by www.pharmassured.co.uk, which also provides the reasons why we must collect certain personal data about you. Therefore, you must read this Privacy Policy before using www.pharmassured.co.uk website.
We take care of your personal data and undertake to guarantee its confidentiality and security.
Personal information we collect:
When you visit the www.pharmassured.co.uk, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the installed cookies on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.” Moreover, we might collect the personal data you provide to us (including but not limited to Name, Surname, Address, payment information, etc.) during registration to be able to fulfill the agreement.
Why do we process your data?
Our top priority is customer data security, and, as such, we may process only minimal user data, only as much as it is absolutely necessary to maintain the website. Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding website usage. This statistical information is not otherwise aggregated in such a way that it would identify any particular user of the system.
You can visit the website without telling us who you are or revealing any information, by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the website’s features, or you wish to receive our newsletter or provide other details by filling a form, you may provide personal data to us, such as your email, first name, last name, city of residence, organization, telephone number. You can choose not to provide us with your personal data, but then you may not be able to take advantage of some of the website’s features. For example, you won’t be able to receive our Newsletter or contact us directly from the website. Users who are uncertain about what information is mandatory are welcome to contact us via pharmassured.fhh60@nhs.net.
Your rights:
If you are a European resident, you have the following rights related to your personal data:
The right to be informed.
The right of access.
The right to rectification.
The right to erasure.
The right to restrict processing.
The right to data portability.
The right to object.
Rights in relation to automated decision-making and profiling.
If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information might be transferred outside of Europe, including Canada and the United States.
Links to other websites:
Our website may contain links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for such other websites or third parties' privacy practices. We encourage you to be aware when you leave our website and read the privacy statements of each website that may collect personal information.
Information security:
We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We keep reasonable administrative, technical, and physical safeguards to protect against unauthorized access, use, modification, and personal data disclosure in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed.
Legal disclosure:
We will disclose any information we collect, use or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Contact information:
If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to pharmassured.fhh60@nhs.net.
Pharmassured Ltd
GPhC-accredited community pharmacy and private clinical healthcare in West Bromwich.
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West Bromwich Branch
0121 522 4057
pharmassured.fhh60@nhs.net
Unit 2, Great Bridge Centre,
Charles street,
West Bromwich, B70 0BF
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© 2026 Pharmassured Ltd-Registered Pharmacy in England and Wales. GPhC Premises Registration No. 1092837. Superintendent Pharmacist - Suraj Khokhari (GphC 2068345)
